Editable worksheet

Build your sponsorship proposal.

Replace the prompts with accurate information about your organization. Your entries stay in this browser tab and are not submitted to Swaya.

Organization nameCampusStudent communityPartnership opportunitySupport requestedValue for the brandPrimary contact

One-page proposal outline

Partnership

[Student Organization Name] × [Brand Name]

Organization

[Student Organization Name] at [College or University]. [Who your members are and what connects them]

Opportunity

[Event, campaign, program, or member benefit]

Support requested

[Funding, products, prizes, speakers, or other support]

Value for the brand

[How the partnership reaches or helps relevant students]

Timeline

[Application or decision date] → [Preparation] → [Activation] → [Recap deadline]

Measurement

[Attendance, products distributed, student interactions, scans, signups, feedback, content, or other agreed proof]

Budget table

Use real estimates and explain what each requested amount supports.

Item	Amount	Notes





Estimated total	$0

Deliverables checklist

Customize the final agreement and check each item before work begins.

Sponsor name and link included in agreed event or campaign materialsProduct, QR code, table, workshop, or other activation delivered as agreedRequired photos, videos, links, screenshots, or distribution counts collectedPost-campaign recap submitted by the agreed deadlineRequired campus approvals and sponsorship disclosures completedPayment, product shipment, and content usage terms confirmed in writing

Outreach email

Personalize the brand, contact, and reason for the fit before sending.

Subject: Partnership idea from [Student Organization Name] at [College or University]

Hi [Brand Contact Name],

I’m [Name] from [Student Organization Name], a student organization at [College or University]. Our community is [Who your members are and what connects them].

We’re planning [Event, campaign, program, or member benefit], and I think there may be a strong fit with [Brand Name]. We’re looking for [Funding, products, prizes, speakers, or other support]. In return, the partnership would [How the partnership reaches or helps relevant students].

I can send a one-page proposal with the audience, activation plan, timeline, budget, and deliverables. Would you be open to reviewing it or directing me to the right person?

Thank you,
[Name]
[Student Organization Name]
[Email] | [Phone] | [Organization link]

Before you send the proposal

Check your school’s rules for sponsor outreach, contracts, logos, tabling, product distribution, speakers, and payments.

Research the brand and explain why your members, event, or program fit. A useful proposal focuses on the partnership, not only on the organization’s need for money.

Keep the proposal short and specific

State the audience, opportunity, request, activation, timeline, deliverables, and measurement plan in plain language.

Audience

Describe the members or attendees and why they connect to the brand.

Request

List the funding, products, prizes, speakers, services, or other support needed.

Deliverables

Explain what the organization will do and when it will be completed.

Proof

Define the photos, links, counts, scans, feedback, or recap that will confirm completion.

Follow up once

Send the proposal to the most relevant contact you can identify. If there is no response, send one polite follow-up after several business days. Keep notes so future student leaders know who was contacted and what happened.

College Club Sponsorship Proposal Template